‘Virginia’s fourth economic engine’: Effort to connect Southwest and Southside localities makes progress

Northern Virginia and Hampton Roads — the state’s two largest metro areas — are losing jobs, and Virginia as a whole is seeing some of the slowest economic growth in the country, according to statewide economic reports that came out in October.
This means it’s time for Southwest and Southside Virginia to shine, said Rachel Yost, executive director of the Blue Ridge Innovation Corridor, an emerging organization that aims to promote the economic strengths of the southern and western regions of the state.
BRIC focuses on the general region that encompasses Danville, Martinsville, Blacksburg and Roanoke, highlighting this swath of the state as a hub for innovation, workforce development and economic power.
“By building this mega-region, we can become Virginia’s fourth economic engine, behind Northern Virginia, Richmond and Hampton Roads,” Yost said. “And in fact, those core engines are lagging behind peer cities. So we need a fourth economic engine to help drive Virginia’s economy.”
Conversations about establishing this mega-region began about three years ago, prompted by the need for infrastructure investment in these areas, Yost said.
The idea for BRIC formed after that, and Yost said the organization has “really kicked it into high gear” in 2025, incorporating as a nonprofit, recruiting board members, conducting research and sharing the story of this region across the state.
Lots of folks have an outdated understanding of the region, thinking only of the decline in industry that happened decades ago, Yost said.
“They don’t have an appreciation for all of the innovation happening in this part of the state,” she said. “This all started because there was a need for investment, and the investment hadn’t been coming because people didn’t understand what this area has to offer.”
There are significant industry investments coming to Danville and Martinsville, and the Blacksburg and Roanoke areas are becoming known for biomedical and life sciences innovation and research.
By building a mega-region between these localities, “all of a sudden we have an incredible story to tell and a reason to pay attention,” Yost said.
‘Rolling up our sleeves’ in 2025
Much has changed in the past year for BRIC. Last summer, the group was in the early stages of forming a board of directors and working to become a nonprofit.
The group has since obtained 501(c)(3) status, written bylaws and articles of incorporation, and has created an executive committee of about 19 people and a board of 26 more business and institutional leaders. Those numbers are growing all the time, Yost said.
The executive committee is co-chaired by Ben Davenport, chairman of First Piedmont Corp. and Davenport Energy, and Heywood Fralin, chairman of Roanoke-based Retirement Unlimited, which operates senior living communities. Two research institutes in Roanoke and Blacksburg bear the Fralin family name.
The committee was meeting weekly for about three or four months, she said, and it has now shifted to every other week.

“We’ve really rolled up our sleeves to help develop this narrative, conduct this research and identify other organizations to recruit to be on our board,” Yost said.
In 2026, the group will be launching its Vision 2050 initiative, which is a strategic plan to “unlock the full economic potential of the corridor” in a multi-phased approach that includes community engagement.
It’s a shared vision for the region and includes detailed implementation plans for its goals, Yost said.
“We want to arrive at a playbook for how we can become that economic engine, focusing on becoming a hub for advanced manufacturing, life sciences, biotech, national security and defense innovation,” she said.
Vision 2050 outlines a game plan to market the BRIC region across the country, pinpoint gaps in workforce, infrastructure and innovation where investment can be targeted, transform industry recruitment and mobilize collaboration between the business, higher education and government sectors.
“We’re being really thoughtful and strategic about how we want to grow,” Yost said. “What does that growth look like, what are our needs going to be, how can we fund it, and how can we make this sustainable and long-term?”
The group is primarily business-focused, though it has been working with local and regional economic development groups and officials to ensure that it’s aligned with their goals.
Part of Vision 2050 focuses on complementing the work that local economic development officials are doing without duplicating it, said Becky Chipman, a director with S.I.R.
S.I.R. is a Richmond-based consultant that began working with BRIC in its early stages to help the group attract infrastructure investment. Yost, in addition to being executive director of BRIC, is also a managing partner at S.I.R.
In talking to local economic development officials, “it’s become apparent that there’s a really strong desire for BRIC,” Chipman said.
Uniting businesses, industries and their stakeholders across the BRIC mega-region will create a “powerful shared voice” that can call for investment to drive economic growth, according to Chipman.
There’s a lot of momentum and enthusiasm in the region, she said — industrial sites that are getting attention in Martinsville, the U.S. Navy presence and shipbuilding workforce pipeline program in Danville, the Fralin Biomedical Research Institute in Roanoke and the Virginia Tech Fralin Life Sciences Institute in Blacksburg.
Legislators in Richmond and other statewide elected officials have also expressed enthusiasm for BRIC, Yost said.
Gubernatorial candidate Abigail Spanberger mentioned BRIC in a written response to questions from Cardinal News earlier this year.
“I’ve heard directly from local leaders and community members in Southside Virginia about just how vital improvements to 220 would be in particular to further development in the region, including bringing in more local advanced manufacturing and supporting the Blue Ridge Innovation Corridor,” Spanberger wrote. “We can’t ignore the nuts and bolts required to make new opportunities happen.”
Yost said that Gov. Glenn Youngkin “sees the value” in investing in the BRIC region.
“We have this incredible momentum, and we’re just trying to keep it full throttle,” she said.
Interest in the region is here, but infrastructure is lagging behind
The importance of adequate infrastructure to the BRIC initiative can’t be overstated, Yost said.
There are more than 710,000 people in the BRIC region — more than Prince William, Virginia Beach and Loudoun County, according to a brochure about the initiative. And there are 3.1 million more people who live within an hour’s drive of the region.
This propels the BRIC region’s ability to support new jobs, the brochure says.
“The region is growing, and infrastructure is not keeping up,” she said. “People are moving here. Companies are interested in locating here. But the challenge is that there’s not necessarily the infrastructure to accommodate that.”
The group has been conducting an infrastructure investment study that will point to specific priorities within the region.
It will address roads, railways, housing, energy and workforce infrastructure needs, with an initial focus on U.S. 220 between Southside Virginia and Greensboro, North Carolina, which needs significant improvements, Yost said.
U.S. 220 is a “main artery” of the BRIC region, she said.
“When you hit the North Carolina-Virginia border, it’s no longer an interstate, and it ends up even becoming a two-lane, windy road in some parts,” Yost said. “You’ve got these big trucks that are traveling along this artery, and it’s not ideal because it’s windy and it’s got stoplights.”
Industrial parks like Commonwealth Crossing in the Martinsville-Henry County area and Summit View in Franklin County are adjacent to U.S. 220.
As development locates at those sites, there will be more traffic on that road — both trucks with equipment and people traveling to and from work, Yost said.
“It starts to trickle down, and when companies come to look [at these sites], are they seeing places for their people to live, are they seeing the infrastructure in place?” she said.
The brochure calls upgrades to U.S. 220 “necessary and urgent.”
Infrastructure needs in the future will likely include energy and housing, Yost said, but U.S. 220 is the only one that has been officially designated as a BRIC priority.
And eventually, the infrastructure conversations will expand outside of Virginia, Chipman said.
“We’re trying to think beyond borders, and that also means state borders,” she said. “We need to look at what’s happening in Greensboro, because parts of the BRIC region are in that labor shed.”
The Vision 2050 plan explores infrastructure initiatives that could help the region thrive in both Virginia and North Carolina, Chipman said.
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