Rural Jobs Grew a Percentage Point in September, but the Longer-Term Trend Is Still a Problem

Rural Jobs Grew a Percentage Point in September, but the Longer-Term Trend Is Still a Problem

Rural America added more than 200,000 jobs over the past year but is still below pre-pandemic employment levels, according to a Daily Yonder analysis.

The failure to reach full recovery three and a half years after the start of the pandemic is related to larger trends, including an aging population, lack of childcare, and lower levels of formal education, according to an economist.

Rural employment grew to 20.4 million in September 2023, the latest month for which county-level jobs data is available from the Bureau of Labor Statistics. That’s an increase of one percent from last year. But rural America still has 64,000 fewer jobs this year than it did the same time in 2019, before the pandemic.

Meanwhile, metropolitan counties have gained back more jobs than they lost during the pandemic.

“Rural areas took a hit,” said Elizabeth Davis, Ph.D., professor of economics at the University of Minnesota.

Rural counties haven’t fully recovered from the 2008 financial crisis, much less the drop in employment brought on by the pandemic, Davis said.

Every month, the BLS releases data on the number of employed and unemployed people for every county for the preceding 14 months. To take a look at longer employment trends, I compared each month between January of 2020 and September of 2023 to the same month in 2019. The result gives a percentage change in employment from the last full year of pre-pandemic employment. Comparing the same months each year removes seasonal variations that affect employment.

Take this graph, for example. The start date is January of 2020, which I compared to the employment numbers of January of 2019. February of 2020 then shows the change since February of 2019, and so on. By September of 2023, employment in urban areas grew by 2%, while rural areas decreased by 0.31%, compared to pre-pandemic employment.

Urban Counties Recovered Faster than Rural Ones, but the Gap Is Closing

At the start of the pandemic in early 2020, rural counties initially didn't suffer as much job loss as urban counties. Employment dropped 13% in April 2020 compared to 2019, while urban counties had a 15% decrease for the same period.

(We’re using the Office of Management and Budget (OMB) guidelines to categorize counties as either metropolitan or nonmetropolitan. The OMB metropolitan definition is based on the size of a city in the county and/or the commuting patterns of county residents. Counties not categorized as metropolitan are nonmetropolitan. We are using this nonmetropolitan category as a proxy for rural.)

By May, employment nationwide began to recover. Rural counties were actually ahead of urban ones in employment recovery for the first year of the pandemic. (See the red line [rural/nonmetropolitan] in the graph below, which is above the blue line [urban/metropolitan] until about June 2021.) After that, urban gains eclipsed rural gains in employment. The graph below shows how that gap widened noticeably in January 2022.

This graph shows a gap in recovery rates of rural and urban counties. Where the red line is below zero, rural areas were doing better than urban ones. When the red line is above zero, urban areas are doing better. During the second year of the pandemic, urban job recovery outpaced rural recovery by larger margins.

As of September of 2023 (the most recent data available), urban employment recovery was 2.5 percentage points higher than rural recovery.

Only 43% of rural counties have returned to pre-pandemic or better employment numbers, while about two-thirds of urban counties have. If we break that analysis into different sizes of urban/metropolitan counties, we find that the suburbs of major and medium-sized metro areas did the best. Small metros (under 250,000 residents) were the worst-performing metropolitan counties. And rural/nonmetropolitan places were the least likely to have fully recovered.

Rural counties made up 95 of the top 100 counties with the most employment loss. Six percent (122) of rural counties have 10% fewer jobs now than they did in 2019, compared to only 0.7% of urban counties.

But the good news is that the rural/urban gap has been narrowing over the past few months. Five out of the nine months in 2023 saw a decrease in the disparity between rural and urban counties. The gap was 3 points in January, compared to 2.5 points in September of this year.

Possible Factors: Lack of Childcare, Lower Levels of Formal Education, Older Populations

Davis, the University of Minnesota of economist, said it can be hard to generalize about rural employment because rural areas are so different from each other. But there are a few demographic factors she said might be at play in employment recovery.

“We hear a lot of employers concerned about the lack of childcare because they can’t find workers,” Davis said. “They hear from their workers and their families that they can’t find childcare so they can’t work, or can’t work full time.”

Davis said it’s challenging to sustain childcare centers in rural areas because the market is smaller. There may not be enough families with young children who can afford to pay for childcare to sustain such businesses. Lower wages and higher costs of transportation in rural areas can also affect household decisions about childcare.

A greater share of the rural population is also moving into retirement, which reduces the number of employed people.

“The aging of the workforce is happening faster in rural areas than urban areas,” Davis said.

The median age of the rural population is 43, compared to 36 for the urban population, according to the Census.

Not only are employers having trouble finding employees of working age who can afford childcare, but lower levels of formal education in rural America can also shrink the pool of potentially employable people.

Although education levels are on the rise in small towns and rural places, they still haven’t caught up with urban levels. Twenty-one percent of rural residents over the age of 25 have a bachelor’s degree, up from 15% in 2000. The share of the urban population with a bachelor’s degree increased from 26% to 36% during the same time period, which widened the gap between rural and urban education levels.

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Research and Analysis: Rural Internet Subscribers Pay More, New Data Confirms

Research and Analysis: Rural Internet Subscribers Pay More, New Data Confirms

Broadband access continues to be a hot topic for Daily Yonder readers, as state broadband offices work to get access to the first chunk of the $42.5 billion that will be doled out over the next 5+ years as part of the Infrastructure Act’s Broadband Equity Access and Deployment (BEAD) program.

Rural advocates have high hopes for the BEAD program.  While it primarily focuses on providing infrastructure to places that are “unserved” (no providers that offer speeds of at least 25 Mbps download / 3 Mbps upload) and “underserved” (no providers that offer speeds of at least 100 Mbps download / 20 Mbps upload), there is also a requirement for states to describe how their plan to award funds will address broadband affordability.


Dig Deeper


Both are important topics for rural residents.  The most recent data we have show dramatic rural – urban gaps in both broadband access (simple availability) and adoption (percent of households signing up for broadband).  It’s widely recognized that affordability plays a large role in why households remain offline. But because there is no federally collected data on broadband price that includes both rural and urban areas, very few studies have been able to quantify the price differences across these geographies.

Source: Conlow, 2023 (adoption data from 2017-21 American Community Survey; access data from December 2022 FCC Broadband Map)

Thankfully, BroadbandNow (an independent broadband availability website) went through the painstaking process of gathering pricing data from over 4,000 terrestrial broadband providers in late 2020 and compiled them into a Zipcode-level database that is publicly available.  Their pricing data is for the lowest-priced terrestrial (wired or fixed wireless) residential standalone internet package for 25 / 3 service and contains entries for over 26,000 Zip codes in the continental U.S.

The BroadbandNow dataset also includes the number of wired providers at different speed thresholds (25/3 and 100/3) as well as the number of fixed wireless providers.  This is all taken from the slightly outdated June 2019 FCC Form 477 dataset, but it still represents a reasonably accurate portrait of the availability situation when the pricing data was collected.  When this data is combined with a Zipcode-level measure of rurality, it allows for examination of how broadband price varies by both rurality and number of providers.

Source: Broadband Now; RUCA Codes from WWAMI Rural Health Research Center

The data show that in late 2020, the average monthly cost of a 25/3 broadband connection was nearly $13 higher in rural Zip codes.  In many ways, this is expected.  After all, rural areas tend to have dramatically fewer options for connecting – and there is a good argument that this “competition gap” is driving higher prices.  But the BroadbandNow data also allows us to break out urban vs. rural prices based on the number of providers available in a Zip code.

Source: BroadbandNow, Author’s Analysis. (Note that the price represents the lowest-priced 25/3 service, not the price of 100/3 service. Areas that do not have 100/3 service (“0 providers”) are still likely to have providers who offer broadband at slower speeds.)

This breakout shows us a few different things.  First, the “competition gap” is real – for both urban and rural locations.  Urban Zip codes with just a single provider are paying nearly $25 more per month (!) than those with two or more providers, and this gap is nearly $10 for rural Zips.  Second, rural and urban monthly prices are about the same in Zip codes with either 0 or 1 high-speed provider (only a few urban Zips have 0 high-speed providers).  But, in Zip codes with multiple high-speed providers, a significant rural-urban gap of more than $10 exists.  Some of this is because “2 or more providers” typically means a higher number in urban (4) than in rural (2) Zips.  Some of it is also likely because infrastructure is more costly to provide in less densely-populated areas – and rural providers may need to charge higher prices to recover that investment.

This leads us to the BEAD funding’s affordability requirements. States are generally going to be spending this money in locations without another viable high-speed option, which by itself should decrease consumer costs in those locations (i.e. help them move from $88.44 to $64.90 in the above figure). Beyond this, all BEAD funding recipients are required to “offer at least one low-cost broadband service option for eligible subscribers.” Many states are interpreting this as offering an option for $30 per month or less, so that it would be fully covered by the Affordable Connectivity Program monthly subsidy. Notably, most Zip codes with 2+ high-speed providers will not be getting BEAD funds, so we shouldn’t expect many $30 or less options to pop up in these locations.

Beyond the low-cost option, the BEAD program requires each state to develop a “middle-class affordability plan.”  Preliminary plans from Louisiana and Virginia suggest that these states will include a component for affordability when they score each grant applicant prior to distributing their funds. Louisiana, in particular, will award applicants additional points if they commit to specific rates at a variety of broadband speeds.

Others have asked for additional guidance about the middle-class affordability plans, and at least one analysis has suggested that broadband is already affordable for middle-class households.  It seems likely that this requirement will be implemented differently across states – and will be worth following as the BEAD plans progress.

(Note that you can follow your state’s progress on the BEAD proposals here.  The plans are required to obtain public comments, and direct links to these plans are here.)

Brian Whitacre, Ph.D., is professor and Neustadt Chair in the department of Agricultural Economics at Oklahoma State University and is an extension specialist for rural economic development. Read more of the research Brian has published in the Daily Yonder.

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‘Massive’ federal solar investment could mean big utility savings in Kentucky coal country

‘Massive’ federal solar investment could mean big utility savings in Kentucky coal country

An unlikely collaboration between a Kentucky coalfield county and Kentucky’s largest city began when a former high school English teacher, Megan Downey, walked into the Lawrence County courthouse in Louisa in August.

Inspired by a personal desire to find ways to tackle the impacts of climate change, Downey had launched a nonprofit called The Solar Collaborative last year in Virginia dedicated to helping Appalachian communities transition to renewable energy.

She had been pitching an idea to local governments across Eastern Kentucky: Seek some of the billions in federal funding up for grabs in the Solar for All competition. Through the competition, the U.S. Environmental Protection Agency plans to invest $7 billion through 60 grants to states, local governments, nonprofits and tribal governments to “increase access to affordable, resilient, and clean solar energy for millions of low-income households.” The money comes from the Inflation Reduction Act’s Greenhouse Gas Reduction Fund.

When Downey talked with Deputy Judge-Executive Vince Doty about the opportunity, he agreed “within minutes” to sign up.

“He’s the biggest advocate, I think, in the whole region for this type of project,” Downey said. “A lot of low-income communities don’t have access to that economic savings that’s associated with solar, and so it’s just one more way in which a wealth gap is continuing to increase.”

Doty brought other Eastern Kentucky counties on board for an application to the competition; judge-executives in Lawrence, Johnson, Martin, Floyd, Pike, Boyd, Greenup counties all wrote letters of support. After learning they had both submitted letters of intent to apply for the federal funding, the mountain counties teamed up with Louisville’s government to submit a unified application that could provide affordable access to solar energy for thousands of low-income homes in Kentucky from its largest cities to its rural Appalachian counties.

It’s one of two competing applications from Kentucky. The other was submitted by the Kentucky Energy and Environment Cabinet; solar advocates say it could be a significant boost  for the use of residential solar across the state.

Advocates argue more distributed solar, for example via solar panels on rooftops, could mean utility bill savings for Kentuckians and a curbing of greenhouse gas emissions connected to Kentucky’s fossil fuel-reliant electricity grid.

For Doty, seeking funding for solar was foremost about easing the financial burden of his constituents in a region that faces continued economic challenges from the decline of the coal industry. Lawrence County is one of 20 Eastern Kentucky counties served by electric utility Kentucky Power, which has the highest monthly residential utility bills in Kentucky, according to a state analysis.

“We always try to put our citizens first,” Doty said. “If there’s a chance that we can save somebody $300 a month off their electric bill, that’s worth trying for.”

Solar low-income households, ‘resilience hubs’ and job training

Both the Louisville-Eastern Kentucky and state government proposals are wide in scope, highlighting specific ideas for how to use tens of millions of dollars in federal funding. Both applications could mean integrating solar energy into thousands of homes, whether through direct ownership of rooftop solar installations or better access to existing or planned community solar projects.

The Louisville-Eastern Kentucky application is asking for $150 million to be spent over five years, proposing:

  • A zero to low-cost forgivable loan program geared toward having low-income households own small solar installations or receive energy efficiency upgrades. For example, homeowners applying to the loan program who are below 80% of the area median income could have an entire loan forgiven for a six-kilowatt solar installation; half of the loan could be forgiven for property owners renting to Kentuckians below 80% of the area median income.
  • Turn community centers in areas prone to natural disasters into “resilience hubs” equipped with solar power and electric battery storage for times of power outages.
  • Build a workforce to deploy residential solar by creating training programs, building on already existing programs in Kentucky’s community and technical college system.

Downey said Doty had advocated in a number of meetings as the Louisville-Eastern Kentucky application was being developed that it was a “non-negotiable” that Kentuckians should own the solar installations themselves

The application anticipates, if awarded funding, at least a 20% energy bill reduction for approximately 7,300 households in Kentucky taking part in the proposal. Households that ultimately receive a six-kilowatt solar installation for free could see energy bill reductions up to 50%, according to the application.

“If you put solar on your home, you immediately have benefits economically from the savings that you garner. It also increases the value of your home,” Downey said. “So this has the potential for a really significant impact if you look at it over 25 years as far as wealth generation goes.”

The Louisville-Eastern Kentucky application estimates the results of the funding would add another approximate 44 megawatts of distributed solar power onto Kentucky’s grid. That would increase distributed solar in the state by about 70%, with 63.5 megawatts of distributed solar already in Kentucky.

The application also estimates about 1,300 “green jobs” will be created through the proposed solar investment. Steve Ricketts, the board chair of the advocacy group Kentucky Solar Energy Society, said while construction work associated with larger, utility-scale solar projects is temporary, ending once the project is completed, those workers also can work on installing solar in their own communities.

“They can be working on homes in their own town, they can be working on businesses and around town. So the two are incredibly complementary, and, frankly, have to go together to make it all work,” Ricketts said.

Sumedha Rao, the executive director of Louisville Metro Government’s Office of Sustainability, said the estimates of solar power added, households helped and renewable energy jobs created through the funding proposal are somewhat conservative and that the impact of the grant could be even more.

Given that Kentucky has historically relied on fossil fuels, she said, a transition to renewables can be a “scary proposition” for some Kentuckians. But she believes the Solar for All grant competition has a lot of upside with helping the state transition economically.

“We really feel like this is something that can have a massive impact for years to come,” Rao said.

Solar installations for rebuilt homes, ‘solarize’ campaigns and community solar

The Solar for All application submitted by state officials leads with its own idea of how residential solar can be deployed across the state, particularly in areas hit by devastating floods and tornadoes in recent years.

Requesting $100 million from the Solar for All competition, one of the state’s proposals is to put residential solar and an electricity battery storage system on 850 “disaster recovery” homes that could result in 70% utility bill savings for each home — or up to $1,000 in annual bill savings per home — over the course of 20 years.

For Kenya Stump, the executive director of the state’s Office of Energy Policy, eliminating most of the energy bills is just one way to help people recovering from natural disasters who may have lost every material thing they own.

“If they can live in a home from here on out that is more resilient, that also has the burden of that kind of cost is no longer there — shouldn’t we kind of strive for that?” Stump said.

  • The application also proposes to help increase solar access for low-income Kentuckians, support housing nonprofits in creating energy-efficient housing, develop residential solar in cities and boost the state’s solar deployment workforce in several ways: Create subsidies and carve-outs to help Kentuckians participating in the Low-Income Home Energy Assistance Program, or LIHEAP, take part in existing and planned “community solar” projects to cut residential utility bills by about 20%.
  • Add solar power and electricity battery storage onto about 1,500 homes that already have energy efficiency upgrades, such as households that have participated in Weatherization Assistance Program.
  • Develop “Solarize” campaigns to promote residential solar in Kentucky cities including Paducah, Owensboro, Henderson, Bowling Green, Lexington and Ashland.
  • Create 1,500 “work-ready” scholarships and provide funding to community and technical colleges funding to create solar deployment training programs.

Stump said in many instances low-income Kentuckians live in homes that are old and energy inefficient, leading to higher energy usage and subsequently higher utility bills. She said by enrolling LIHEAP recipients in community solar programs — such as ones offered by East Kentucky Power Cooperative and Louisville Gas and Electric and Kentucky Utilities (LG&E and KU) — they can get a direct credit on their bill and get more value from the utilized renewable energy.

“The energy regardless of the source will just still leak out” of poorly insulated, inefficient homes, Stump said. “We also hope that this will incentivize the growth of more municipal and utility community solar offerings that would be eligible to have LIHEAP carve-outs as well.”

Some stakeholders involved in the Louisville-Eastern Kentucky application, while supportive of community solar projects in general, were skeptical of using Solar for All funds on such projects out of concerns that some community solar models, specifically LG&E and KU’s “Solar Share” program, subsidize an asset of an investor-owned utility with taxpayer funds.

Stump said while stakeholders may wish some existing community solar projects were designed differently, it’s what is currently offered by Kentucky utilities and “can provide some benefit” to low-income Kentuckians that haven’t been able to take advantage.

The two Kentucky applications submitted to Solar for All do align on ways to boost the workforce needed to install residential solar on homes, though Stump added that developing a renewable energy workforce needs to be paced with the deployment of solar.

“That’s our greatest challenge is to make sure we get the timing right so that it aligns with the deployment of projects. We don’t want to give someone hope, and then there not be any work,” Stump said.

For Stump, the Solar for All competition is just one federal program and incentive among many that will ultimately “shift and transform our energy landscape.”

No guarantee both applications will be awarded

Lane Boldman, the executive director of the environmental advocacy group Kentucky Conservation Coalition, believes both applications are “really solid” but points out the federal government is only giving out 60 grants. Competition for the grants is stiff: More than 30 states have submitted notices that they’re applying along with a number of local governments and nonprofits across the country.

Lawrence County and Louisville decided to collaborate, in part, to increase the chances that their Solar for All application would get awarded. The stakeholders with Lawrence County and Louisville also tried unsuccessfully to unify their application with the state’s proposal.

Boldman said a big question became if a single grant application could ask for enough funding to cover all of the “great ideas” being proposed for the competition.

“The decision really was that it was better to keep them as two separate applications,” Boldman said. “I have to say that I think both grants are very strong and deserving, and so we just have to wait and see what the federal government decides.”

‘Massive’ federal solar investment could mean big utility savings in Kentucky coal country is an article from Energy News Network, a nonprofit news service covering the clean energy transition. If you would like to support us please make a donation.

Expanding Medicaid to Help Rural Hospitals a Priority for Kansas Governor

Expanding Medicaid to Help Rural Hospitals a Priority for Kansas Governor

Kansas Governor Laura Kelly dedicated this year’s fall to traveling around her state and talking with constituents and community leaders about expanding Medicaid.

In a state where 60 rural hospitals are at risk of closing, forcing the legislature to expand Medicaid would be a lifeline, she said in an interview with The Daily Yonder. Her new campaign, “Healthy Workers, Healthy Economy” aims to help residents understand what Medicaid expansion could mean for rural hospitals, rural residents, and the state’s economy.

“There’s no doubt that Medicaid expansion is not enough to rescue rural hospitals,” she said. “But without Medicaid expansion, there is no doubt that rural hospitals will close.”

In 2013, the Affordable Care Act expanded Medicaid coverage to most adults with incomes up to 138% of the Federal Poverty Level, or about $41,400 a year for a family of four. To date, nine states – Alabama, Florida, Georgia, Kansas, Mississippi, Tennessee, Texas, South Carolina, and Wyoming – have not expanded Medicaid.

North Carolina’s Governor Roy Cooper signed legislation into law that directed the state to expand Medicaid, but the implementation of that expansion has been stalled awaiting legislative action.

Kelly said since 2013, Kansas has seen eight of its rural hospitals close. The latest, Herington Hospital in Herington, Kansas, closed on October 9 after 104 years. The hospital said the decision stemmed from lengthy financial struggles and low patient volumes.

More could follow. According to a study released in July by the Center for Healthcare Quality and Payment Reform (CHQPR), more than half of Kansas’ rural hospitals, 60 out of 104 (58%), are at risk of closure. The report found that the states with the most rural hospitals at risk of closing are Kansas, Texas, Tennessee, Mississippi, Georgia, and Alabama – all of which have failed to expand Medicaid.

Study after study has shown that health outcomes for rural residents in states that did not expand Medicaid are worse than outcomes for their counterparts in states that did expand Medicaid. In 2020, a look by Kaiser Family Foundation at more than 400 studies done since 2013 found that states that did expand Medicaid saw improvements in healthcare access, financial security, and health outcomes among other things.

Kelly said Kansas only needs to look to its neighbors to see the benefits.

“We can only judge the impact of not expanding Medicaid by looking at the states around us that have,” she said. “It’s clear that Kansas has sicker populations and populations with more mental health issues.”

Brian Barta, CEO of William Newton Hospital in Winfield, Kansas, (population 11,726 in 2021), said failure to expand Medicaid impacts more than just rural residents. His hospital saw revenues decline after the pandemic. According to reports, the hospital had $41.5 million in total patient revenue in 2022, with $49.3 million in total operating expenses. Even with $3.5 million in grants and other revenue, the hospital still ended 2022 being $4.3 million in the red.

“It is estimated that Medicaid expansion will help over 150,000 Kansans and continued failure by the state legislature to support Medicaid expansion undermines the physical, emotional, and economic health for all of Kansas,” Barta said during a September press event announcing Kelly’s “Healthy Workers, Healthy Economy” campaign.

The closure of a rural hospital impacts more than just rural residents though, Kelly said. Closed rural hospitals mean communities lose much-needed jobs and tax revenue.

“When a rural hospital closes, it impacts not just the physical health of our communities, but it also impacts the economic health of our communities,” she said.

Kelly said expanding Medicaid is her number one priority for the 2024 legislative session. While some other governors have taken action through executive order, Kelly said her hands are tied. Under the previous administration, legislation was passed that required any Medicaid expansion could only be done by the legislature. So far, she’s tried five times to get that kind of legislation passed.

And while it’s not the first time she’s fought this fight, this time, she said, she’s taking it to the voters.

“Expanding Medicaid and ensuring that every Kansan has access to affordable, high-quality health care is the smartest, sanest way to keep our state moving forward,” Kelly said. “I encourage every Kansan to call their legislator and tell them to demand that legislative leadership give them a chance to vote for Medicaid expansion.”

She said she recognizes that her efforts may not influence legislators and that constituents may not either. But with every legislative seat up for re-election in 2024, if she can’t move legislators, she hopes her efforts will at least influence the outcome of the election, she said.

The post Expanding Medicaid to Help Rural Hospitals a Priority for Kansas Governor appeared first on The Daily Yonder.

Poor, Rural Kids Earn More than Urban, Poor Kids Later in Life. A Higher Incidence of Two-Parent Households Might be the Reason

Poor, Rural Kids Earn More than Urban, Poor Kids Later in Life. A Higher Incidence of Two-Parent Households Might be the Reason

Authors of a new study on social mobility found rural children born in poverty gain higher incomes as adults compared to low-income urban children. But on some measures of income attainment, girls born in low-income households don’t benefit from the same rural advantage as boys.

Factors like community trust, social capital, and the rate of two-parent households help explain more upward social mobility, or positive change in one’s economic status, among rural children born into poverty, according to a 2023 study.

“Rural places actually seem to be faring quite well relative to their counterparts in cities and larger towns,” said professor Dylan Connor, Ph.D., in a phone interview with the Daily Yonder. “People have kind of noticed this rural advantage, but haven’t really been able to explain it.”

Connor is an associate professor in the School of Geographical Sciences and Urban Planning at Arizona State University and one of four authors on the social mobility study. He said the research emerged out of a need to examine why social mobility in the United States is looking increasingly worse for children born into poverty.

“The U.S. has this long history of being kind of a land of opportunity,” Connor said. “But when we look at comparisons today between the U.S. and other countries, we’re now not faring as well as we used to be.”

In response to this trend, Connor and other researchers think it’s important to look at places that are still delivering opportunity and to try to determine what characteristics of those places make them favorable.

The Advantage of a Two-Parent Household

“The conventional thing that people have said is that conditions are so bad in these rural places that kids just grow up and leave,” Connor said. But he said his research demonstrated the opposite. “Rural places actually seem quite favorable compared to urban places.”

Connor and his colleagues found that rural children in poverty achieved higher incomes as adults than urban children in poverty did. One explanation is that a greater share of rural children are born into two-parent households.

“We know that, on average, kids growing up in [two-parent households] seem to do better as adults on a whole range of outcomes,” Connor said.

That finding holds true when the researchers controlled for factors like race.

The rural advantage doesn’t just apply to the people who grew up in a rural community but moved to a city as adults. The study demonstrated that both low-income children who remained in a rural community through adulthood and those who left experienced an income advantage compared to their urban-born peers.

“The source of the rural advantage is rooted more in the childhood and adolescent contexts faced by individuals rather than the labor markets in which they ultimately work,” the study states.

White and Hispanic children experience a greater rural advantage than children born in Black households. Appalachia and parts of the rural South are also exceptions to the rural advantage. These regions generally have lower rates of two-parent households, and low-income rural children there tend to not do as well as their rural counterparts in other regions, according to Connor.

Connor and his colleagues also looked at whether factors other than family structure contribute to income mobility. They looked at marriage rates, volunteering rates, poverty, employment, and the racial composition of communities, among other characteristics. But they found that no other variable has as much power over mobility as the two-parent household effect.

With Personal Income, Girls Are at a Rural Disadvantage

Females born into poverty in rural areas had an advantage in household income over their urban counterparts compared to urban females. But with personal income – which refers to the incomes of each adult member of the household, not their combined incomes – women earned significantly less than their male peers.

“What we actually see is that the rural advantage is really being driven by the personal incomes of the man in the house,” Connor said.

The authors attribute these differences to the gender roles rural women may be more likely to face compared to their urban counterparts.

Disparities in personal income between men and women are greater in rural areas than they are in urban ones.

“Rural women are more likely to get married earlier, start having children earlier, and they’re less likely to go to college,” Connor said. “You could almost think of it as a traditional rural effect. Women actually seem to benefit from growing up in a city in terms of pursuing their own careers and so on.”

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Biden Touts Rural Achievements as Part of “Barnstorming” Tour

Biden Touts Rural Achievements as Part of “Barnstorming” Tour

The Biden administration is in the final days of a two-week national rural “barnstorm” designed to take the administration’s accomplishments to rural America, which could be a pivotal part of the 2024 presidential election.

President Biden kicked off the tour with a speech at Dutch Creek Farms, a farm located in Minnesota’s southern Dakota County, on November 1. Biden, who faces a tight reelection race, focused on how he was improving rural life for farmers struggling because of the pandemic and climate change. Though some of his remarks resonated with rural attendees, for others they fell flat.

The Calculus in Minnesota

This Minnesota family farm is the only event Biden has attended himself during the rural tour, which includes stops in urban cities such as Indianapolis, too. He may have prioritized Minnesota as part of his strategy to win votes for next year. Though the farm in Dakota county where he spoke is not rural by federal definition — it is one of seven counties that comprise the Twin Cities metropolitan area — it is about three miles north of rural Rice County, where Biden lost to Trump by less than a point.

He is also struggling to raise funds from Minnesota donors. As of September, former President Donald Trump raised just over $580,000 from Minnesota donors, more than Biden’s $388,000. And an Emerson College poll shows Biden holds only a slight two-point lead over Trump.

Meanwhile, a national poll indicates that economic issues are top-of-mind among rural voters.

Results of the poll, conducted by the Center for Rural Strategies and Lake Research Partners, were released the same day Biden spoke in Minnesota. It found that rural voters were concerned most about the high cost of goods, affordable housing, and corporate greed. Biden’s speech also comes about a month after a Reuters poll found 71% of rural Americans disapproved of his presidential performance.

Putting Money in Rural America

Speaking inside a barn on the 81-acre Dutch Creek Farms property, Biden talked about his efforts to enhance rural quality of life, mostly through an agricultural lens. These efforts include money to grow cover crops to address climate change, money to foster smaller meat processing plant operations, and money for broadband, clean water, roads, and electricity.  Biden hopes this will address the high cost of goods, deter corporate greed, and ensure rural people can afford to stay in rural America.

Biden plans to invest nearly $1.7 billion for more “climate-smart” agriculture practices, an additional $2 billion to increase health care and affordable housing access in rural communities whose leaders work together through the Rural Partners Network, $1.1 billion to repair rural electrical and water infrastructure, $145 million for farmers to install clean energy generating technologies like solar panels, and an additional $274 million to expand high-speed internet to rural communities.

This is on top of $1 billion he already invested through the American Rescue Plan to support small and medium-sized meat processors. In his speech, Biden talked about Brad Kluver, the owner of Dutch Creek Farms, who had to sell his hogs on social media when larger meat processing plants closed at the beginning of the pandemic.

Brad Kluver of Dutch Creek Farms, pictured here with President Joe Biden, is a third-generation farmer. (Photo: H. Jiahong Pan)

“And instead of … depending on one income stream and being at the mercy of the commodity markets and the big corporations, under our plan, farmers can diversify and earn additional income just [by] selling into the local markets,” said Biden in his speech. “Because of these investments we’re making, family farms like this one will stay in the family, and children and grandchildren like Brad won’t have to leave home to make a living.

Hope and Anxiety

Some who attended believed Biden is doing a good job. Angela Dawson, a Black hemp farmer in Pine County, halfway between the Twin Cities and Duluth, Minnesota, applauded Biden’s attempts to address racial injustice in farming, even though they were ultimately struck down by a federal judge.

Angela Dawson stands against a railing at the first stop on President Biden's "barnstorming" tour. She is a Black woman wearing braids, thick glasses, and a patterned scarf.
Angela Dawson, a hemp farmer from Pine County, Minnesota is hopeful about some of Biden’s efforts. (Photo: H. Jiahong Pan)

“I do feel [Biden has] made some good efforts. I think specifically farmers of color have been usually the last priority for a lot of administrations. This is the first time that we’ve been put a little higher on the priority list, and I’d like to see that continue,” said Dawson, who mentioned that the Black farming population dwindled by more than 90% over the past 100 years.

Rodrigo Cala agrees. Cala, who works for the Latino Economic Development Center, a St. Paul-based organization that supports economic development for Latino families, received a grant from the USDA, bankrolled by the American Rescue Plan and the Inflation Reduction Act, to strengthen small farmers’ access to land, capital, and markets. The organization plans to help aspiring Latino farmers purchase land in Minnesota, the Dakotas, and Wisconsin starting next year.

Cala also says the Biden administration still needs to do more for farmers of color. “Who’s going to be the next generation of farmers in this country? The average age of farmers is 58 years old,” said Cala, who also mentioned that the country – and particularly rural communities – is diversifying.

One of these next-generation farmers is Tessa Parks, who is of white, Japanese and Filipino descent. She and her husband moved to Minnesota to run a farm in the same Dakota County township where Biden spoke.

The Parks came to Minnesota because they couldn’t afford to live in Washington, let alone start a farm there. “[I would need] to win the lottery. We would go bankrupt before we could have any animals on the ground,” said Tessa Parks. “I miss my mom’s cooking. I miss my grandma’s cooking. I tear up when I get my favorite teriyaki chicken and gyoza.” Tessa added that climate change is another factor that led them to start a farm in Minnesota.

In a phone call with the Daily Yonder after Biden’s speech, Parks said she wanted to hear more about health care and child care. “[So that] I won’t go bankrupt if I choose to have a child. We shouldn’t have to worry about taking care of ourselves versus paying the mortgage, or having enough money to put gas in the car to even get to the job that we need to pay for our farm to pay for our house, pay for food,” she said.

Parks was also concerned about getting help on the farm, especially if she or her husband becomes ill. “We need to rely on other outside-of-family folks to lend us a hand sometimes,” she said. “Our dads aren’t able to jump on a tractor and lend help when we need it, because they’re in Washington [state].”

The Biden administration has worked to make health care accessible by cracking down on “surprise” bills and so-called junk plans, named because although they are affordable health care plans, they don’t cover much. The Biden administration is also asking a divided Congress for $16 billion to fund child care nationwide.

Still, it’s not comforting for Parks, who has health insurance with a high deductible and had medical debt from an illness that she just finished paying off. While Parks and her husband farm in their free time, they also work full-time jobs advancing sustainable farming practices. They currently can’t afford to live on their farm and  instead live in neighboring Rice County.

“When he was explaining his investments in rural America and small family farms, it feels really targeted at established farms, multigenerational farms, specifically white landowners, not those of us who struggle to afford rent [on] land that [we] will put a lot of time and energy into maintaining and growing food, but ultimately have no security in,” said Parks.

Other Stops on the Rural Tour

Biden was joined in Minnesota by Agriculture Secretary Tom Vilsack. Shortly afterward, Vilsack traveled to Indianapolis to speak about the Farm Bill, improving electrical infrastructure in rural Indiana, and engaging youth in agriculture, at the National Future Farmers of America convention in Indianapolis. Vilsack also met with the Western Governors’ Association in Wyoming to talk about how farmers can address climate change, and delivered opening remarks at a water symposium at Colorado State University.

Other cabinet appearances included Deputy Secretary of Agriculture Xochitl Torres Small, Interior Secretary Deb Haaland, Energy Secretary Jennifer Granholm, Veteran Affairs Secretary Denis McDonough, Deputy Secretary of Veteran Affairs Tanya Bradsher, Education Secretary Miguel Cardona, Centers for Disease Control director Mandy Cohen, and others. These stops covered funding for rural issues like meat processing and wastewater handling, electrical access and infrastructure, veteran affairs, education, and health care.


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Rural Voters Shift Toward Democrat in Kentucky Governor’s Race

Rural Voters Shift Toward Democrat in Kentucky Governor’s Race

Rural voters were part of a statewide shift toward incumbent Kentucky Governor Andy Beshear this week, helping give the Democrat a 5-point election victory in a state that Donald Trump won by over 25 points three years ago.

Beshear won the statewide vote 52.5% to 47.5%, a comfortable margin compared to his 2019 election victory of 0.4 points.

Beshear did 2.4 points better with rural voters this year compared to 2019 (see the graph at the top of the story). He still lost among rural voters, 43.3% to 56.7%, to Republican challenger Daniel Cameron. But with less of a rural deficit, his advantage in other parts of the state more than made up the difference.

Beshear won 17 of Kentucky’s 85 rural (nonmetropolitan) counties this year, compared to 13 in 2019. The Democrat flipped five rural counties, while his challenger flipped one rural county back to the Republican side.

Beshear also flipped three metropolitan counties. Two were in outlying counties of the Lexington metro, and one, Daviess County, is the central county of the Owensboro metropolitan area. Republican Cameron flipped Hancock County, also part of the Owensboro metropolitan area.

The Kentucky governor’s race drew national attention as a test of whether a Democratic candidate could hold a state that supported Trump so strongly in 2020.

During his first term, Beshear has focused on traditional Democratic issues like infrastructure and investment. He mentioned new road construction in his victory speech Friday night.

The governor’s handling of the catastrophic 2022 flood in Eastern Kentucky may have been a factor with some voters. The disaster killed 45 people and destroyed and damaged thousands of homes in East Kentucky.

The seven counties that gave Beshear his largest percentage-point increase compared to 2019 were all affected by the flooding. Two of the hardest hit, Letcher and Perry, flipped from Republican to Democratic. Beshear lost those counties by 9 points in 2019. After recovery efforts that included several gubernatorial visits, Beshear won Letcher by 5 points and Perry by 11.

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Rural Voters Swing More than 20 Points from Trump in 2020 to Abortion Rights in 2023

Rural Voters Swing More than 20 Points from Trump in 2020 to Abortion Rights in 2023

Rural voters in Ohio on Tuesday were part of a general shift away from Republican Party priorities, resulting in a victory for a state constitutional amendment protecting abortion rights.

Statewide, the measure protecting access to abortion and other reproductive rights passed 56% to 44%.

The vote represents a dramatic departure from Republican performance in the 2020 presidential election. That year, former President Donald Trump won the Ohio vote by a margin of 8 points. This week the constitutional amendment protecting abortion rights, which the Republican Party opposed, won by nearly 13 points.

That’s a 21-point shift from Republican candidate Trump in 2020 to the Republican position on the abortion amendment in 2023.

Rural voters were part of that shift. In 2020, Ohio voters in rural counties supported Trump 72% to 28%, a margin of over 40 points. In Tuesday’s referendum, rural voters opposed the abortion-rights amendment. But they did so by a margin of 18 points, less than half the margin that Trump racked up in the 2020 presidential election.

This week’s results are similar to Ohio’s constitutional referendum in August, in which the abortion issue was on the ballot indirectly through a technical measure.

The graph compares the vote by county type for Trump in 2020 to the “no” vote on the constitutional amendment. In every county type, opposition to the amendment (the Republican position) trailed support for Trump in 2020.

Rural voters were the group with the second-biggest shift from 2020. The biggest shift occurred in the suburbs of major metropolitan areas such as Cincinnati, Cleveland, and Columbus. Those counties shifted 15 points from supporting Trump in 2020 to supporting the abortion-rights amendment in 2023.

County-type definitions used in this analysis:

County Type Definition Percent of Total Vote
Major Metro Core Central counties of metropolitan areas with 1 million or more residents. 29%
Major Metro Suburbs Suburban counties of metropolitan areas with 1 million or more residents. 23%
Medium Metro Core Central counties of metropolitan areas with 250,000 to under 1 million residents. 17%
Medium Metro Suburbs Suburban counties of metropolitan areas with250,000 to under 1 million residents. 8%
Small Metros Counties in metropolitan areas with fewer than 250,000 residents 4%
Non-Metro Counties that are not in a metropolitan area. Synonymous with rural in this analysis. 19%

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Rural Voters in Swing States Present Untapped Potential, New Poll Suggests

Editor’s Note: The Center for Rural Strategies, which publishes the Daily Yonder, conducted this survey with Lake Research Partners.


Largely untapped political messaging about the economy could sway a large swath of rural voters in battleground states, a new survey by the Center for Rural Strategies suggests.

The findings provide a potential new and more effective roadmap for candidates vying for seats in state legislatures, Congress, and the White House ahead of the 2024 elections. The survey suggests as many as 37% of rural voters are swing, blue-collar voters who could be swayed by the right policy proposals and messaging.

While partisanship remains strong among the rural electorate, voters were aligned on many of their chief concerns: affordable housing, the high cost of food, and corporate greed.

The Center for Rural Strategies and Lake Research Partners, a Democratic research firm, interviewed a weighted sample of 500 likely voters in rural ZIP codes in 12 states, including Pennsylvania, Ohio, Arizona, and Georgia.

Want to see the full poll results? Find them here.

By far, these likely voters put the rising cost of living as their highest concern. The policy offerings presented by the surveyors suggest a populist message focusing on the affordability of housing, healthcare access, and improving schools could sway voters who are currently under-targeted by many Democratic candidates.

  • 51% of Democrats thought the economy was working well for them, compared to 17% of Republicans.
  • Respondents were asked to pick two issues from a list of 14 that were the most important for themselves and their families. The respondents could also choose “other,” “none,” or “not sure.
  • 54% chose the rising cost of living as one of their most important issues, followed by retirement and Social Security (25%), health care (19%), dysfunction in government (15%), and jobs and the economy (15%).
  • Respondents were asked to pick two concerns from a list of 11 that were the most important for themselves and their families. The respondents could also choose “other,” “none,” or “not sure.
  • 43% chose the rising cost of food as one of their most important issues, followed by rising gas prices (24%), rising energy costs (21%), rising housing costs (19%), and a lack of good-paying jobs (18%).

Three messaging points — lowering prices; bringing good-paying jobs to local communities; and a populist message focused on corporate greed — received such broad support that they rivaled voters’ agreement on core values like family and freedom.

The cost-benefit analysis of how much the Democratic Party should focus on rural areas has led to debate among strategists and party officials. In North Carolina, Democratic Party Chair Anderson Clayton rose to power on a platform of reaching young and rural voters, even those in the reddest counties.

“​​County parties are supposed to be the grassroots, or the ‘local voice’ of the Democratic Party,” Clayton told the Daily Yonder in 2021. “Yet in rural communities, Democratic county parties are struggling or non-existent, and have been since the national party diverted its attention from focusing efforts on organizing in rural America.”

Five policy points were viewed favorably by more than 90% of the people surveyed. They included creating manufacturing jobs instead of shipping jobs overseas; lowering prescription drug prices; improving schools; and providing skilled training to local workers.

Others, like cracking down on price gouging and expanding access to high-speed internet, received nearly 90% support from likely rural voters.

  • Republicans, Democrats, and independents and weak partisans all chose the following policy proposal as their favorite out of a list of 10: “We need to reduce inflation and make life more affordable because, from gas to groceries to prescription drugs, the cost of living is too expensive for working families.”
  • Partisan voters split on policy proposals related to cutting taxes and government spending, and with making sure wealthy corporations paid their fair share. However, weak partisans and independents ranked both those policies in their top three.
  • Based on survey answers, pollsters broke down the respondents into five groups: small government older Republicans (18%), economy and tax-focused blue-collar workers (19%), anti-corporation retired Democrats (12%), younger jobs-oriented women (14%), and less defined blue-collar voters (37%).

While there was broad agreement on several policy proposals, partisanship revealed itself when asking voters about candidates like Joe Biden and Donald Trump. Biden was viewed unfavorably by 66% of respondents, while Trump was viewed unfavorably by 48%.

Over the past two presidential elections, Trump expanded his share of the rural vote from 59% in 2016 to 65% in 2020, according to the Pew Research Center. Republican candidates have performed better in rural congressional districts, too.

The Daily Yonder found that in 2006, half of rural voters supported Republican congressional candidates. That figure has generally grown since then, reaching 68% in the 2022 midterms.

Still, pollster Celinda Lake said the poll revealed the potential for Democrats to perform much better in rural areas than they might otherwise believe.

“We don’t get in enough to local communities with local voices, tailoring the message to local experience — to the rural experience,” she said.

Lake said the survey also revealed the importance of understanding the economic web of rural economies. While candidates might focus on improving infrastructure — a local bridge that needs repair, for example — they might miss the conversation about who is hired to make the repairs and how those workers are paid. Those issues might be as important to people as the repairs themselves.

“There’s a broader conversation around the story of that bridge, and we don’t tend to tell that story,” Lake said. “We just say we put X billion dollars into infrastructure and let it go at that, and then we wonder why it doesn’t work.”

Seventy percent of respondents said they don’t believe the economy is working well for them. Republicans were more likely to hold this belief than Democrats, at 82% for Republicans and 48% for Democrats.

And while the rising cost of living was the top issue for people aligned with both parties and for independents, Republicans were also more likely to put that as their top issue.

People’s values also showed some partisan differences. Republicans, independents or weak partisans and voters of color all put family, freedom and faith as their top three values. Democrats put family, equality and kindness or compassion as their top three.

Along with the polling, the Center for Rural Strategies held focus groups in rural Minnesota, Kentucky, Wisconsin and Ohio. The concerns presented there reflected those of the poll: that the economy is not working for rural Americans, said Dee Davis, president of the Center for Rural Strategies

People’s sense of identity in rural places has long been connected to their work, Davis said. As many of those industries faded or moved overseas, people’s sense of identity and connection to America as a whole weakened.

Still, the effectiveness of policy messages shows a path forward, he said. While many candidates focus heavily on suburban areas where voters are viewed as more persuadable, the polling suggests rural areas may be well worth the time and money.

“This was not a response of people who didn’t want to be connected,” Davis said, “but who were longing to be reconnected with the country.”

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Rural Hospital Turns to Crowdfunding for Help

Rural Hospital Turns to Crowdfunding for Help

Bucktail Medical Center, an independent hospital in western Clinton County, Pennsylvania, is asking for nearly $1.5 million on the crowdfunding platform to help it stay open.

Tim Reeves, the hospital’s administrator, said in an interview with the Daily Yonder that the 16-hospital bed and adjacent 43-bed nursing home are the only hospital with in-patient facilities for nearly 40 miles. While the hospital has struggled for years, he said, it had just come out of bankruptcy reorganization and plans were being made to attract more patients and increase revenue.

But some unexpected financial news hit the hospital hard.

Over the course of less than two weeks, the hospital saw a series of financial setbacks. First, one of its employee retention credit applications, worth up to $400,000, was delayed. That filing became mired in a bureaucratic chain of events that meant a delay of up to 14 months. Next, the Pennsylvania Department of Human Services sent a notice that it had overpaid the hospital in 2018, and they needed to pay back $255,000.

“They want to recoup that and the way they do it is they just stop paying us our medical assistance payments until they make it up,” Reeves said.

Following that, the hospital was informed by one of its commercial insurers that the hospital needed to pay back $82,000 because of documentation problems over physical therapy charges, and then the company that provided physical, occupational, and speech therapy announced they were pulling their services out of the hospital, eliminating that potential revenue stream.

“Could we weather one of those? Probably,” Reeves said. “But the four of those together? It’s just made it impossible to have the cash that we need to operate.”

Without some short-term funding, Reeves said, the hospital may be forced to close.

The idea to put a fundraising call out on GoFundMe came from one of the hospital’s board members, he said. So far, the campaign has raised just over $15,500.

Still, the hospital is working with its state legislators and Congressmembers to get some help.

“We’re in contact with all of them pretty much on a weekly basis, and they’ve been able to come up with some things to help in the long term, but not a lot so far for short-term assistance,” he said. “We’re trying to reach out in every direction that we can, it just seems very difficult to find any readily available funding.”

Bucktail’s situation is not far off from that of other rural hospitals. According to the Chartis Center for Rural Health, 141 rural hospitals have closed since 2010. Of the rural hospitals in the U.S. nearly half (43%) are operating in the red, the center said.

“There are 453 rural hospitals that are considered vulnerable to closure, over 215 of them at high risk,” Brock Slabach, COO of the National Rural Health Association, told The Daily Yonder. “I’m hearing about more financial distress in rural hospitals, due to lower volumes and increased expenses, especially due to higher labor costs.”

Slabach said the situation at Bucktail is one that the NRHA is monitoring.

Reeves said when he took over Bucktail Medical a little over nine years ago, the hospital was struggling. After filing for Chapter 11 organization in 2015, it seemed like there was a light at the end of the tunnel when the hospital came out of bankruptcy in 2018. But when the Covid-19 pandemic hit, financial stresses came with it.

Once the pandemic subsided, the hospital decided to change the facility in order to better meet the needs of the community, he said, and to increase patient volume.

“We’d come up with a master plan,” Reeves said in an interview with the Daily Yonder. “We’d started to implement the first two steps of that, which was to start up our ambulance service, which we did on June 15, and to increase our diagnostic testing ability.”

In October, the hospital will have a CT facility in its parking lot to add to the hospital’s diagnostic abilities. Previously, he said, patients might be transported to other facilities with better diagnostic capabilities but would never return for treatment.

“We were hoping that these two improvements would generate greater patient volume,” he said. “Increased patient volumes in our emergency room will also increase patient volumes in our acute care hospital, but also generate revenue through other services like our laboratory, physical therapy, and other things.”

Kyle C. Kopko, executive director for the Center for Rural Pennsylvania, said in an email interview with the Daily Yonder there are 18 hospitals in that state that are at risk for closure. There is pending legislation in the state that would help struggling rural hospitals, but nothing has been enacted yet, he said.

The nature of rural hospitals makes them financially vulnerable, Kopko said. Rural hospitals tend to have higher percentages of patients on Medicare and Medicaid, but reimbursement rates for those patients are inadequate. Additionally, declining populations in rural areas lead to less demand for services, while staffing shortages lead to hospitals relying on more expensive contract workers.

NRHA’s Slabach said that as the federal government reduces the number of people on Medicare and Medicaid, it’s an issue that will face many more struggling rural hospitals.

“We’re now at over seven million people having been disenrolled from Medicaid coverage,” Slabach said. “This won’t help troubled rural hospitals, that’s for sure, since rural communities have higher percentages of older, sicker, and poorer populations than their urban counterparts.”

Still, Reeves said, the hospital is working with its vendors and trying to meet its payroll every week. At 85 employees, it is the largest employer in western Clinton County, he said. The impact of the hospital closing would be devastating for the county, he said.

As he works on a short-term solution, there are long-term decisions America has to make about healthcare in rural areas, he said.

“I think as a society we need to make a choice – do all Americans deserve the same level of health care?” he said. “Are we okay with the disparity where you may receive a lesser quality of health care because of where you decide to live?”

In the meantime, Reeves said he will continue fighting for Bucktail and the community it serves.

“We are still providing services, we’re still billing, we’re still collecting some money, but it just has not been enough,” he said. “We’re going to keep pushing as long as we can. And we’re going to keep looking for solutions until we find something that works.”

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